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  • Anje Van Dalen

Professional photography matters

Updated: Feb 7, 2019

Some matters regarding professional photography and why professional photography actually still matters.


Where new terms such as "iphonography" is a hot topic on many people’s lips and budgets are getting tighter because of our economical situation in South Africa, it seems that professional photography is taking a back seat.

Like, way back…in the back of the bus. Not cool…

I do understand that every penny needs to be turned a few times to stretch our budgets as best we can so I understand that there is a space for photography on on internet platforms to be less professional, but don’t forget to make space for good quality photography too.




"Just don’t neglect your brand by depriving it from beautiful visual content that will set you apart from your competitors. We live in a world where everything is overly saturated and we need to be bold to stand out in the crowd."



Quality photography links quality to your brand

Facts people. This is a statement that has stood the test of time. Let’s use a brand like Coca-Cola as an example (and why not, you want your brand to withstand the test of time don’t you?). Would they ever use a phone to shoot an advertisement? Even if they accept this challenge, they will make sure they have the best team of cinematographers to do so. Their editing will be meticulous. The music chosen for the advertisement will compliment it in such a way that after you’ve watched that ad, you will jump in your car to go buy yourself a Coke. They invest in their marketing team, their editors etc. because the end product sets them apart from their competition.

Ok I know what you’re thinking. You are a small business and although you might have the need for proper advertising, you just don’t have the capital for it. Does that mean that you should get out the old dusty “point & shoot” and take the photos yourself? Sure, if that’s the look that you’re going for then no one can stop you. But I promise you now, if Coca-Cola had the same mind set, they wouldn’t have gotten as far as they did today. They wanted to stand out and make a statement. That brings me to my next point:


Professional photography is an investment.

I understand that time is valuable to all of us. So why not source your work out to help grow your business? We all have certain skills and assets that sets us apart. So in stead of struggling to better the skills you lack, source out those things you can’t do to someone who can do it really well. This will save you time and you know time is directly connected to money. So by getting a professional photographer in to take photos for you will indeed save you money because it saves you time (and frustration for that matter) and in that way you invest in your business.

Websites with great photos get more views

Another fact we can’t deny is that when something is appealing to the eye, people will take notice. So yes, once again if the look and feel you’re going for is informal photography to accompany your brand / product / blog, then that is what you should do. But I doubt your client will see the value if you don’t present your business with professional photography.


In summary

I get it that we are all reaching for our phones and cameras quicker when times are a little rough. And there is definitely space on places like social media for more informal photography. Just don’t neglect your brand by depriving it from beautiful visual content that will set you apart from your competitors.

We live in a world where everything is overly saturated and we need to be bold to stand out in the crowd.


Don't put your cams away, but know that professional photography is here to stay..


Let me know what you think...


Love, A